In honor of Women’s History Month, Carin Luna-Ostaseski, a dynamic female founder who is rocking the traditionally male-dominated spirits world as the first American woman to create a Scotch whisky. Moreover, she’s the first Latinx founder of a Scotch whisky brand. Her brand, SIA, was created to change the way people think about the category and challenge old, stodgy conventions.

With a focus to garner news features that hero how Carin is challenging some outdated stereotypes and empowering minority entrepreneurs in the quest to pursue their passions, the team inserted Carin into the 24-hour news cycle during the peak of the competitive landscape of Women’s History Month conversations – cementing her as a Scotch Whisky aficionado and founder, breaking barriers in the spirits category as the first Hispanic – who also happens to be a woman – to launch a Scotch Whisky.

56 Media Placements

1.56B Earned Impressions


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