Tara Reid CEO
Tara Reid CEO

As Havas Formula’s first female CEO, Tara Reid oversees $34M+ in agency revenue and practice areas including general market and multicultural PR, digital/social, and crisis management. An
accomplished PR executive with 20 years’ experience, Tara led the agency’s Midwest expansion as president and became an integral part of the Havas Chicago Village’s leadership group. As CEO, she provides strategy and creative oversight and is dedicated to driving positive culture while continuing the agency’s impressive record of growth. With a focus on inspiring and empowering people and brands to reach their fullest potential, Tara has successfully guided and overseen best-in-class integrated marcom programs for signature B2C and B2B brands including Jaguar Land

Rover, Keurig Dr Pepper and Chase Consumer Banking, across categories such as food, CPG, financial services, retail, professional services and technology. A 2023 PRWeek Women of Distinction winner, Tara’s focused on cultivating a culture of collaboration, fostering talent growth, and unlocking new business opportunities to make a meaningful difference. Tara resides in Chicago with her husband, two sons (10 and 7), and Labradoodle. In her downtime, she can be found rooting on her kids’ baseball, basketball, and soccer teams, and enjoying the outdoors with her family.

Lisa Ruiz-Rogers Senior Vice President
Lisa Ruiz-Rogers Senior Vice President

A hybrid strategic thinker, Lisa Ruiz-Rogers marries left-brain analytics and right-brain creativity to develop marketing solutions that engage consumers through branded entertainment, experiences and influencer marketing while delivering on ROI. Her extensive experience working across categories in brand strategy, entertainment and specializing in connecting brands with diverse populations in the U.S. through media relations, social media and community engagement, have broadened her perspective and diversified her skill set — enabling a holistic and integrated approach to managing and growing client business. She enjoys the planning, ideation and building of programs across multiple platforms, including but not limited to, brand positioning, messaging, social media, product integration, influencer partnerships, and content strategy.

Lisa flourishes both at the design and delivery stages of campaign activities – immersed in the trenches – listening, watching, engaging, executing. Over the course of her career, Lisa’s creative portfolio features serving as key PR campaign architect for some of the most beloved national and global consumer brands, including but not limited to, the iconic ‘got milk?’, Domino’s Pizza, and a multitude of P&G CPG brands – from the beloved Lovemark brand, Pampers, to the multi-award winning, record-breaking Mr. Clean Super Bowl campaign; to Swiffer, Febreze; and Dawn dish soap’s legacy cause-marketing initiative, Dawn Helps Save Wildlife.

Prior to joining the Havas Formula team as senior vice president overseeing Lifestyle East and FORMULATIN, Lisa previously led bilingual, bicultural PR campaigns for Chick-fil-A, California Strawberry Commission, DoorDash, Nike, Telemundo’s CSR initiative, ‘El Poder en Ti’, and most recently, the Alzheimer’s Association Music Moments campaign.

Ruiz-Rogers is a recognized thought-leader who has received multiple awards and honors for her work including an Effie, Drum Award for Multicultural Excellence, Global SABRE, ANA Multicultural Excellence, Silver Shorty for Good, Global SABRE, and multiple Gold SABRE, Silver Anvil, PR Week, PRSA Prism, REGGIE, and Big Apple honors.

Ruiz-Rogers was graduated from the University of Southern California with a B.A. in English Literature & Language and a minor in Theatre Arts.

Nelliette Cruz Associate Director
Nelliette Cruz Associate Director

Meet Nelliette, a dynamic publicist with a true passion for the US Hispanic market. With experience on both the in-house and agency sides, Nell, has navigated the world of public relations for almost 15 years. Armed with a degree in journalism, a certification as a digital marketer from NYU and a master in global communication in progress she initially set out to be a TV reporter and did her internship at the Puerto Rico Public Broadcast Corporation. However, fate had other plans, steering her toward a natural talent for public relations.

From banking to pharmaceuticals, healthcare to food and beverage, and professional associations, Nell has tackled it all on the agency side. On the client side, the portfolio is equally exceptional, featuring NPOs, retail, and health insurance companies. Brands like Kraft, PR Banking Association, GlaxoSmithKline, Wyeth, Intuit (TurboTax and QuickBooks), JP Morgan Chase, Panda Express, Amazon, PepsiCo, and more have all benefited from her expertise.

Born and raised in Puerto Rico, she made the move to Miami in 2017. Almost two years later, on the day of love and affection, February 14, she joined Havas Formula as an AE. Since then, has grown with the company, which is affectionately called “my school,” and now serves as an Associate Director. In this role, she provides strategic counseling for PR programs, creates, and oversees the execution of PR strategies, is a media relations guru, oversees content creation and media relations tactics, and much more.

When not working, you can find this tropical girl dancing salsa, working out, reading, or traveling. While coffee is not her thing, she swears by tea, believing it can fix anything—a wisdom passed down from a beloved grandmother. And the superpower? Having a remedy for everything!


Our strategic approach can be broken into eight service areas that enable us to create powerful stories about your brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, allowing your brand to achieve relevancy and differentiate itself from the competition.

Brand Building

Raising a brand’s profile in the marketplace

Brand Exposure

Outreach to traditional media outlets to secure earned editorial

Brand Influencers

Utilize third-party experts to drive media coverage and validate proof points

Brand Insights

Conduct research to gather insights for developing strategy

Brand Partnerships

Establish co-branding partnerships to reach new and different audiences

Brand Strategy

Define brand positioning and key messages

Crisis Communications

Navigate issues and mitigate brand reputation setbacks

Digital Influencers

Partner with socially-connected influencers to drive brand evangelism

Social Conversations

Drive online engagement through digital and social media programs

Thought Leadership

Positioning the brand and its spokespeople as industry experts