Michael A. Olguin Founder & Chairman
Michael A. Olguin Founder & Chairman

Outside of the office, Michael A. Olguin is known to travel more than a Jet Blue flight attendant, bleed SDSU Aztec Red & Black, and enjoy taking his ’65 Chevy Malibu for a spin with the top down in San Diego. An avid runner, he has completed seven marathons, all while knowing his way around a nice bottle of scotch and a Cuban cigar.
Michael founded Havas Formula in 1992 as a national public relations boutique agency. A senior strategist with more than 30 years’ PR experience, he is equally versed in driving B-to-C and B-to-B programs for clients across consumer, lifestyle, high-tech, consumer technology, sports, entertainment, and travel categories.

In addition to serving as Havas Formula’s founder, Michael expanded the agency’s offering with the creation and supervision of specialty divisions Havas FORMULATIN, Havas ATTN, Havas Trust and Havas Street, which offer Hispanic PR, social media and brand activation services, respectively. Through Michael’s leadership and direction, Havas Formula has earned numerous awards and accolades for both client campaigns and agency success.

As of the beginning of 2023, Michael has taken a step back as daily lead, to Founder & Chairman, focusing his efforts in new business and expansion of both services and geographies.

Lisa Ruiz-Rogers Senior Vice President
Lisa Ruiz-Rogers Senior Vice President

A hybrid strategic thinker, Lisa Ruiz-Rogers marries left-brain analytics and right-brain creativity to develop marketing solutions that engage consumers through branded entertainment, experiences and influencer marketing while delivering on ROI. Her extensive experience working across categories in brand strategy, entertainment and specializing in connecting brands with diverse populations in the U.S. through media relations, social media and community engagement, have broadened her perspective and diversified her skill set — enabling a holistic and integrated approach to managing and growing client business. She enjoys the planning, ideation and building of programs across multiple platforms, including but not limited to, brand positioning, messaging, social media, product integration, influencer partnerships, and content strategy.

Lisa flourishes both at the design and delivery stages of campaign activities – immersed in the trenches – listening, watching, engaging, executing. Over the course of her career, Lisa’s creative portfolio features serving as key PR campaign architect for some of the most beloved national and global consumer brands, including but not limited to, the iconic ‘got milk?’, Domino’s Pizza, and a multitude of P&G CPG brands – from the beloved Lovemark brand, Pampers, to the multi-award winning, record-breaking Mr. Clean Super Bowl campaign; to Swiffer, Febreze; and Dawn dish soap’s legacy cause-marketing initiative, Dawn Helps Save Wildlife.

Prior to joining the Havas Formula team as senior vice president overseeing Lifestyle East and FORMULATIN, Lisa previously led bilingual, bicultural PR campaigns for Chick-fil-A, California Strawberry Commission, DoorDash, Nike, Telemundo’s CSR initiative, ‘El Poder en Ti’, and most recently, the Alzheimer’s Association Music Moments campaign.

Ruiz-Rogers is a recognized thought-leader who has received multiple awards and honors for her work including an Effie, Drum Award for Multicultural Excellence, Global SABRE, ANA Multicultural Excellence, Silver Shorty for Good, Global SABRE, and multiple Gold SABRE, Silver Anvil, PR Week, PRSA Prism, REGGIE, and Big Apple honors.

Ruiz-Rogers was graduated from the University of Southern California with a B.A. in English Literature & Language and a minor in Theatre Arts.


Our strategic approach can be broken into eight service areas that enable us to create powerful stories about your brand and its products/services. Our intention is to create an emotional connection with target consumers at a time and place when it is most important to them, allowing your brand to achieve relevancy and differentiate itself from the competition.

Brand Building

Raising a brand’s profile in the marketplace

Brand Exposure

Outreach to traditional media outlets to secure earned editorial

Brand Influencers

Utilize third-party experts to drive media coverage and validate proof points

Brand Insights

Conduct research to gather insights for developing strategy

Brand Partnerships

Establish co-branding partnerships to reach new and different audiences

Brand Strategy

Define brand positioning and key messages

Crisis Communications

Navigate issues and mitigate brand reputation setbacks

Digital Influencers

Partner with socially-connected influencers to drive brand evangelism

Social Conversations

Drive online engagement through digital and social media programs

Thought Leadership

Positioning the brand and its spokespeople as industry experts