As Havas Formula’s first female CEO, Tara Reid oversees $34M+ in agency revenue and practice areas including general market and multicultural PR, digital/social, and crisis management. An
accomplished PR executive with 20 years’ experience, Tara led the agency’s Midwest expansion as president and became an integral part of the Havas Chicago Village’s leadership group. As CEO, she provides strategy and creative oversight and is dedicated to driving positive culture while continuing the agency’s impressive record of growth. With a focus on inspiring and empowering people and brands to reach their fullest potential, Tara has successfully guided and overseen best-in-class integrated marcom programs for signature B2C and B2B brands including Jaguar Land

Rover, Keurig Dr Pepper and Chase Consumer Banking, across categories such as food, CPG, financial services, retail, professional services and technology. A 2023 PRWeek Women of Distinction winner, Tara’s focused on cultivating a culture of collaboration, fostering talent growth, and unlocking new business opportunities to make a meaningful difference. Tara resides in Chicago with her husband, two sons (10 and 7), and Labradoodle. In her downtime, she can be found rooting on her kids’ baseball, basketball, and soccer teams, and enjoying the outdoors with her family.

Meet Nelliette, a dynamic publicist with a true passion for the US Hispanic market. With experience on both the in-house and agency sides, Nell, has navigated the world of public relations for almost 15 years. Armed with a degree in journalism, a certification as a digital marketer from NYU and a master in global communication in progress she initially set out to be a TV reporter and did her internship at the Puerto Rico Public Broadcast Corporation. However, fate had other plans, steering her toward a natural talent for public relations.

From banking to pharmaceuticals, healthcare to food and beverage, and professional associations, Nell has tackled it all on the agency side. On the client side, the portfolio is equally exceptional, featuring NPOs, retail, and health insurance companies. Brands like Kraft, PR Banking Association, GlaxoSmithKline, Wyeth, Intuit (TurboTax and QuickBooks), JP Morgan Chase, Panda Express, Amazon, PepsiCo, and more have all benefited from her expertise.

Born and raised in Puerto Rico, she made the move to Miami in 2017. Almost two years later, on the day of love and affection, February 14, she joined Havas Formula as an AE. Since then, has grown with the company, which is affectionately called “my school,” and now serves as an Associate Director. In this role, she provides strategic counseling for PR programs, creates, and oversees the execution of PR strategies, is a media relations guru, oversees content creation and media relations tactics, and much more.

When not working, you can find this tropical girl dancing salsa, working out, reading, or traveling. While coffee is not her thing, she swears by tea, believing it can fix anything—a wisdom passed down from a beloved grandmother. And the superpower? Having a remedy for everything!