LA VICTORIA® brand, the pioneer of jarred salsa in the U.S, was celebrating a delicious culinary tradition: the 100th anniversary of salsa as we know it in America. The makers had kept the Mexican tradition alive and well in the hearts and bellies of today’s consumers for a century and wanted to put a stake in the ground and connect with today’s consumers. Havas Formula answered with an event series that brought to life its rich history as well as the quality and beauty of its foods.

10 Key Markets

403 VIP Guests

224K Samples Distributed

640M Placements