Meet Nelliette, a dynamic publicist with a true passion for the US Hispanic market. With experience on both the in-house and agency sides, Nell, has navigated the world of public relations for almost 15 years. Armed with a degree in journalism, a certification as a digital marketer from NYU and a master in global communication in progress she initially set out to be a TV reporter and did her internship at the Puerto Rico Public Broadcast Corporation. However, fate had other plans, steering her toward a natural talent for public relations.

From banking to pharmaceuticals, healthcare to food and beverage, and professional associations, Nell has tackled it all on the agency side. On the client side, the portfolio is equally exceptional, featuring NPOs, retail, and health insurance companies. Brands like Kraft, PR Banking Association, GlaxoSmithKline, Wyeth, Intuit (TurboTax and QuickBooks), JP Morgan Chase, Panda Express, Amazon, PepsiCo, and more have all benefited from her expertise.

Born and raised in Puerto Rico, she made the move to Miami in 2017. Almost two years later, on the day of love and affection, February 14, she joined Havas Formula as an AE. Since then, has grown with the company, which is affectionately called “my school,” and now serves as an Associate Director. In this role, she provides strategic counseling for PR programs, creates, and oversees the execution of PR strategies, is a media relations guru, oversees content creation and media relations tactics, and much more.

When not working, you can find this tropical girl dancing salsa, working out, reading, or traveling. While coffee is not her thing, she swears by tea, believing it can fix anything—a wisdom passed down from a beloved grandmother. And the superpower? Having a remedy for everything!